WOW! Calculator
See how much you can invest to keep a customer and still turn a real profit.
We have customers paying $ per month at a % churn. Example numbers. Use the segment you’d actually gift, not a blended average across your base.
Here’s what you stand to gain
Tune the assumptions below, then see the business case and the keep-vs-lose math.
How long of a save?
Target return
3×
Profit ratio above break-even.
Who gets a gift?
—
% Save rate
20%
% saved by gift vs no giftConservative: 10%, Optimistic: 35%
Your product's margin
80%
Margin on revenue, not the gift.
Replace lost customers?
Cost to acquire one (CAC)$500
Ads, sales team, tools — counted only if you’d replace them.
The Budget per gift*
—at 3× target
·
—break-even
Customers saved—
Profit preserved—
Gift investment—
Strategy & procurement—
Net profit—
* Strategy will determine the cost of fulfillment, the opening experience, shipping and handling. LTV = —/ —.
If a better gift works better
—profit-maximizing gift
A better gift could lift your save rate up to
Keeping a customer costs — less than losing one.
Keep a customer
$—
All-in, to keep one
vs
Lose one instead
$—
Their lifetime value, gone — plus the cost to replace them
Add your email for your results and a one-pager to get approval.
Run with this budget, or we’ll be in touch about an optional strategy session with Robert.