Time to WOW! · Retention ROI

How much is one saved customer worth?

See how much you can invest to keep a customer — and still turn a real profit. Fill in the blanks.

We have customers paying $ per month at a % monthly churn rate.

To hit a 3× return, we can invest up to — per gift — all in.

Here’s whether it’s worth it

Tune the assumptions below, then see the business case and the keep-vs-lose math.

The business case

Customers saved / year

—

At your save rate

Gross profit preserved / yr

—

Lifetime value of a year's saves

Gift investment / year

—

All in, at your target return

Customer value (LTV)

—

Lifetime: —

Covers the gift, $20 shipping & handling, and $10 for the opening experience (assumed) — up to $— for the gift itself. Strategy, procurement, and sending with Robert is a separate service — not included here.

Break-even ceiling: — all in

Target return 3×

3× means the profit you preserve is triple the whole intervention. 1× is break-even.

How targeted is the gifting? —

EveryoneOnly those at risk

% of Customers Saved 20%

Conservative: 10% · Cautious: 20% · Optimistic: 35%

Your product's gross margin 80%

The margin on your subscription revenue — not a markup on the gift

Keep one vs. lose one

What it costs to keep a customer — versus what losing one costs you.

Keep a customer

$—

All-in, to keep one

Lose one instead

$—

Their lifetime value, gone — plus the cost to replace them

Keeping a customer costs — less than losing one.

Investment to acquire a customer (CAC) $500

Cost to win one new customer: ads, sales team, tools.

A clean, printable business case with your numbers — opens in a new tab.

Before we talk: the number above is your gift budget — yours to run with. If you'd like it done for you — strategy, procurement, and sending, with Robert — that's a separate service we'll walk through on the call.

Add your email to get these numbers — and a strategy call.